Michael J. Nelson

IMPRINT THE WORLD - presentation package

Category:

Logo Design, Branding, Print Design, Social Media Content, Copywriting, Photo Editing and Color Correction

Summary:

Assets for Imprint the World (a charitable organization which emphasizes the power of the individual in leaving positive and lasting impressions on the world).

Project Goals:

• Create the organization’s visual style and “voice” from scratch.

• Create various assets and deliverables for the organization.

Process:

• Main Logo: The main logo needed to convey the organization’s emphasis on the individual’s ability to leave their mark on the world. This was done by using a finger print represented as a globe. The main text of the logo was done in a serif type, modified to give it a “handwritten” feel, giving it a “human touch” and keeping with the organization’s emphasis on people.

  Programs Used: Procreate, Adobe Illustrator, and Photoshop

• Alternate Logo: Oftentimes a smaller version of the main logo is required for situations with limited space (social media icons, merchandise, badges/IDs, etc). It maintains all of the elements of the main logo, just in a more compacted form.

  Program Used: Procreate, Adobe Illustrator and Photoshop

• Info Brochure (Interior): The interior of a brochure was created entirely from scratch (I did not use a pre-made template, it was custom made), keeping with the organization’s aesthetics and delivering an inspiring and uplifting message to potential contributors and volunteers. While creating the layout, some important attributes that I kept in mind were visual balance, flow, and overall appeal. The photos were edited and color corrected where necessary, to maintain visual cohesiveness (blue and green, with red highlights).

  Programs Used: Adobe InDesign, Illustrator, and Photoshop

• Social Media Campaign Assets: A social media campaign was devised and designed to encourage people to engage with the organization’s charitable initiatives. It keeps with the organization’s aesthetics, highlighting various uplifting attributes of the organization’s work.

  Programs Used: Procreate and Adobe Photoshop