MO Collective

Category:

Branding, Merchandise, Promotion, Logo Design, Mockups, and Photo Editing

Summary:

MO Collective is an album with related branded merchandise.

Project Goals:

Design the album’s cover and related assets. The main logo should be iconic and function in a variety of applications, from merchandise to promotion.

Process:

Main Bee Logo: The bee logo needed to be simple and reminiscent of a stencil-like design with an “industrial feel.” The hard edges, symmetrical design, and adding subtle texture help to achieve this.
Programs Used: Procreate, Adobe Illustrator, and Photoshop
MO Collective Text: The text was modified with a bold horizontal line cutting through its center to visually link it to the bee logo. It also helps in giving it the stencil “industrial feel” that the overall aesthetics called for.
Program Used: Adobe Illustrator